October 2013 | Volume 38, Number 10

A Consumer’s-Eye View of Showrooming

When compiling data for the second edition of ‘The iPad and Its Owner,’ we came across a statement in Experian Simmons’ spring 2013 survey that spoke to the challenges a lot of ...

The Tablet Reader: Pool of Readers Bigger...But More Shallow

One year ago, Simba Information published The iPad and Its Owner 2013, a report drawn from our history of studying the iPad through our nationally representative surveys. In June of ...

Report Excerpt: Who’s Bought Self Published Books?

Simba Information has administered a proprietary, nationally representative survey of U.S. adults since early 2009 to gain a better understanding of consumer behavior. Because the ...

iPad Owners Still Big Print Buyers

Even though the population of iPad owners in the U.S. has more than doubled in a year, the group still shares a lot of the same demographic characteristics of book buyers—especially ...

BPR Exclusive: The Self Cannibalization of Kindle Devices

During the e-book boom years of 2009-2011, the narrative about the devices seemed to assume that the market was big enough for all of them. But in the holiday season of 2011, Barnes ...

More Common But Still Rare: The E-Book Only Consumer

The narrative about how consumers treat books has been undergoing a change lately, with plenty of people talking about how common it is for consumers to buy or use print and digital ...

Category Review: Graphic Novels Alive With Walking Dead

Simba’s most recent proprietary, nationally representative survey of June 2013 indicated about 11% of adults is a buyer or reader of print comics and graphic novels. For this ...

Scorecards: September Turnover Up as Fall Lists Lift Off

In the four weeks of September sales, 746 ISBNs from 608 titles made it to at least The New York Times, USA Today, Publisher’s Weekly and Digital Book World or some combination. The ...

Retailing Watch: Mixed Message on Bookstore Gift Card Trends

As we’ve mentioned in this department before, consumers haven’t deserted bookstores so much as it has been the other way around: Losing over 1,000 bookstores while gaining over ...

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