Press Release: One in Four Comic Readers over the Age of 65, Simba Study Reveals

October, 2010 | Volume 35, Number 10

Stamford, Conn. – September 28, 2010 – Simba Information, publisher of the groundbreaking Trade E-Book Publishing report series, has found that nearly one in four adult comic readers are 65 years of age or older, according to the newly released second edition of its Overview of the U.S. Comic Book and Graphic Novel Market report.

The burgeoning market for comics has been driven recently by a series of successful film adaptations, most notably Warner Bros.’ The Dark Knight, which stands as one of the highest-grossing films of all time. Yet, as Overview of the U.S. Comic Book and Graphic Novel Market 2009-2010 clearly shows, the industry remains misunderstood at best.

“Despite notable efforts from many in the industry, comics and graphic novels continue to be repeatedly mislabeled as just another children’s book category,” said Warren Pawlowski, online publishing manager for Simba Information and an analyst within the company’s Trade Books Group. “With nearly a quarter of the comic reading audience beyond the age of retirement, that is a misconception that needs to be corrected.”

Overview of the U.S. Comic Book and Graphic Novel Market 2009-2010 delves deeper into clarifying and personifying the modern-day comic reader, with detailed demographic comparisons to book buyers and the general population. The report also provides bestseller analysis of the three major segments within the comic industry—comic books, graphic novels and manga—featuring multiple listings of the top titles and publishers by both title output and total dollar sales, as well as sales forecasts for the coming year.

Other new additions include a lengthy analysis of publishers’ digital publishing and distribution adoption efforts, an exploration of the effects of price increases and movie adaptations on overall sales, and fully-revised profiles of top industry publishers that include a discussion of publishing strategies, estimated publishing revenues, an overview of bestselling titles and more.

Additional information on Overview of the U.S. Comic Book and Graphic Novel Market 2009-2010 can be found at Ongoing comic and graphic novel analysis can also be seen at, the newly-launched site for Simba Information’s Trade Books Group and its publication, Book Publishing Report, which will be providing full coverage of Reed Exhibition’s New York Comic Con next month.

About Simba Information:

Simba Information is widely recognized as the leading authority for market intelligence in the media and publishing industry as its extensive information network delivers top quality, independent perspective on the people, events and alliances shaping the industry. Simba provides consulting and reports that provide key decision-makers at more than 15,000 client companies around the globe with timely analysis, exclusive statistics and proprietary industry forecasts. For more information, please visit■

We welcome your views. To submit a letter to the editor, send us an email to